About the Collective

Led with clarity.
Built for bold ideas.

Founded in 2001 by Jacki Arena, JAI the Collective is a boutique hospitality design studio built on curated expertise and collective vision.

We assemble custom creative teams around each project—uniting interior designers, brand strategists, FF&E specialists, procurement partners, and more. Every engagement is led by Jacki and tailored to the scope, scale, and ambition of the client.

No templates. No stacked overhead. Just precision-built teams delivering purposeful, high-impact spaces.

Why it works.

Most firms sell you a fixed team.

We build yours to fit the work.

With over two decades of hospitality experience, Jacki leads every project with sharp creative direction, deep industry knowledge, and trusted relationships across the design landscape.